Located in South Norfolk, with an ongoing commitment to quality and value, Goodies Food Hall has become a go-to place for families and foodies. With a vision to bring the best locally sourced produce to the heart of the county, owner and founder Stuart Gooderham opened the shop in 1995.
Goodies Food Hall now offers a wide range of quality local products and hosts regular events, bringing the community together. The family-run business is an award-winning farm shop and restaurant known in the region for its fresh, high-quality food, drink and gifts.
Stuart Gooderham, the owner and founder of Goodies, gives an insight to the history of the farm shop.
One time in the 1980’s potatoes were only selling for £20 per tonne and my father (who recognized and always encouraged my entrepreneurial spirit) said that if I was to take a tractor and trailer, loaded with bags of potatoes, to a nearby lay-by then he would give me 50p for every bag that I sold.
It was not the most pleasurable work standing about in the cold weather but fortunately I was selling between 6 and 8 tonne every weekend and more importantly for me I was meeting customers and listening to what they wanted.
Soon local suppliers wanting to supply me approached me; I also started sourcing suppliers for customer’s requests. From new potatoes to strawberries and asparagus to bedding plants, if someone asked for it I would find the finest quality locally and make it available for my customers.
My knowledge of supply and demand was gained in the invaluable early days of the tractor and trailer and I always listen to my customers who teach me everything I need to know about what they want (and what price they want to pay).
Eventually after many requests I added a refrigerated unit to the trailer and was supplying butchered pork alongside the other produce. This was the beginning of Goodies as we know and love it today.
The shop was built and opened in the Autumn of 1995.
Soon local suppliers wanting to supply me approached me; I also started sourcing suppliers for customer’s requests. From new potatoes to strawberries and asparagus to bedding plants, if someone asked for it I would find the finest quality locally and make it available for my customers.
And we continue to go from strength to strength and look forward to a number of new exciting plans for the years ahead.
Stuart Gooderham
We are so pleased to be winners of ‘The Best Independent Retailer Award’ Great British Food Awards 2016. Steeped in local knowledge, we listen to our customers, what they want stocked, and at a price they like to pay!